FILM · TV · EMERGING FORMATS
Currently based in Madrid, Spain


I’m a Spanish media professional working across film, television, digital media and emerging formats.

Jorge Rodal
What I do

I like making things people want to watch.

Production, content strategy, audience thinking and the ideas in between.

Selected work

Still from the documentary The Bear Beneath

Producer / Documentary

The Bear
Beneath

Produced a short documentary directed by Olivia Hille on California's grizzly bear restoration debate (SB-13), overseeing the project from research through final cut within UC Santa Barbara's GreenScreen program.

Official Selection at the Santa Barbara International Film Festival 2026 and the USC Eco Media Festival 2026, and a finalist for the Directors Guild of America Student Spotlight Awards 2026.

Open project
Still from the documentary The Wolf She Paints
02

Producer / 2025

The Wolf She Paints

Behind-the-scenes documentary of Strange Birds, a new play by E.M. Lewis, directed by Risa Brainin. Produced at UC Santa Barbara.

Still from The Society of Fearless Grandmothers
03

Associate Producer & Swing / 2025

The Society of Fearless Grandmothers

Official Selection at NFFTY 2026 and the Firenze Archeofilm Festival 2026. The film follows a group of grandmothers whose environmental activism challenges stereotypes through courage, wisdom, and grief.

Sonora UC3M broadcasting set-up
04

Founder / Media Platform

Sonora UC3M

Founded the university's first radio station and designed its programming model from scratch, building a multidisciplinary team of more than 100 members.

RECOGNITION
Santa Barbara International Film Festival Official Selection 2026 Directors Guild of America Student Spotlight Finalist 2026 USC Eco Media Festival Official Selection 2026

Press

Experience

MAR 2026 — JUL 2026

Communications Intern

Consulate General of Spain in New York New York, NY · On-site

  • Built and led a new digital communications operation, modernizing external and internal channels and launching the institution’s first Instagram account end-to-end.
  • Created audiovisual and digital content for Spanish audiences across the United States, balancing institutional, cultural and audience-facing communications.
  • Coordinated communications and protocols during the FIFA World Cup 2026, developing a visitor communications plan subsequently adopted by several Spanish consulates across the United States.
  • Established partnerships with cultural and institutional organizations across five states to support Spain’s cultural and economic outreach.
  • Assisted Spanish citizens in consular emergency and protection cases, coordinating with U.S. authorities and supporting visa processing.
JUL 2025 — JUL 2026

Governing Board Member

Universidad Carlos III de Madrid Madrid, Spain

  • Took part in strategic decisions on academic policy, institutional planning, budget distribution, and quality assurance.
  • Worked with senior leadership on oversight of the university's annual budget framework of more than €300M.
SEP 2024 — JUN 2026

University Senate Member

Universidad Carlos III de Madrid Madrid, Spain

  • Elected with the highest number of student votes in UC3M history, representing the university community in its highest academic governance body.
APR 2025 — MAR 2026

Producer · The Bear Beneath

UC Santa Barbara Santa Barbara, CA

  • Developed and produced a short documentary directed by Olivia Hille on California’s grizzly bear restoration debate, overseeing it from research and story development through production and final cut within UC Santa Barbara’s GreenScreen program.
  • Contributed to the film’s editorial and story development, shaping it around an emerging environmental and political debate.
  • Documentary selected for the Santa Barbara International Film Festival 2026 and the USC Eco Media Festival 2026, and named a finalist for the Directors Guild of America Student Spotlight Awards 2026.
  • Planned and executed the film’s festival release and distribution strategy, coordinating screening schedules, press and partner logistics.
JUN 2025 — AUG 2025

Teaching Assistant @ Carsey-Wolf Center

UC Santa Barbara Santa Barbara, CA · On-site

  • Supervised production workflows across four environmental documentaries for the 2025 Coastal Media Project, reporting directly to UC Santa Barbara’s Head of Production.
  • Led camera and lighting workshops for student crews on Sony (Burano, FX6, FX3, FX30) and Canon (C300 Mark III, C70) cinema bodies, on campus and on location in Channel Islands National Park.
  • Supervised post-production and final delivery, including DCP creation and export for festival screenings.
  • Managed sponsored equipment inventory and coordinated releases and contracts across the four productions.
FEB 2025

Production Assistant

Home Planet Productions / HP Post Santa Barbara, CA

  • Supported the Fujifilm-sponsored Filmmakers Seminars during the Santa Barbara International Film Festival.
APR 2024 — MAR 2026

Founder & Head of Growth & Partnerships

Sonora UC3M Madrid · Hybrid

  • Founded UC3M’s first student-run radio station, creating its programming model, editorial structure and weekly content lineup from the ground up.
  • Oversaw the development and delivery of multiple shows and special broadcasts, coordinating the production, communications and operations teams around a recurring programming schedule.
  • Built and led a multidisciplinary team of 100+ students while securing funding, institutional support and external partnerships, allocating resources to keep the platform sustainable.
NOV 2022 — FEB 2026

Student Body President; previously VP & School President

Delegación de Estudiantes de la Universidad Carlos III de Madrid Madrid · Hybrid

  • Led UC3M's top student governance body (2025-2026), representing 25,000+ students and coordinating 500+ representatives across schools and campuses; also represented UC3M nationally on Spain's CEUNE student council.
  • Directed multi-department teams and led initiatives that broadened participation across the university's governance process.
  • Earlier, served as Student Body VP (2024-2025) and as President of the Student Government for the School of Humanities, Communication and Library Science (2022-2024).
JAN 2023 — FEB 2024

Head of Production · Radiotón 2023, 2024

Delegación de Estudiantes UC3M Getafe, Spain

  • Coordinated two annual editions of the Radiotón, a 12-hour uninterrupted broadcast of student-produced radio programs for World Radio Day.
  • Selected and scheduled the full programming lineup, and supervised broadcast equipment for the live 12-hour transmission.
  • Managed institutional relations to secure the event’s continuity across both editions.

Different projects.
Same curiosity.

About

MADRID → ROCHESTER → SANTA BARBARA → NEW YORK

Stories
travel.

¡Hola! I'm Jorge, a Film, Television and Media Studies graduate building a career across film, TV and emerging formats, with hands-on experience in Spain and the United States.

On the production side, I produced The Bear Beneath, an environmental documentary selected for the Santa Barbara International Film Festival and named a finalist for the Directors Guild of America Student Spotlight Awards. I also supervised production and post-production across four environmental documentaries at UC Santa Barbara’s Carsey-Wolf Center, and founded UC3M’s first student-run radio station, growing it from the ground up into a team of 100+ students. Alongside this, I represented 25,000+ students as Head of UC3M’s student government and served on the university’s governing board.

Most recently, I worked at the Consulate General of Spain in New York, where I built its digital communications strategy and developed audiovisual and digital content for audiences in the US and Spain.

I'm interested in understanding audiences, spotting where culture and technology are moving, and turning those insights into content and ideas that can travel across markets.

ONE MORE THING

RESEARCH · STRATEGY · EMERGING FORMATS

What happens when
stories go vertical?

My bachelor’s thesis was a go-to-market strategy and business model for a media agency specialising in branded microdrama and vertical fiction, built on market research, audience analysis and a competitive read of the emerging short-form market.

Graded 9.5/10 and supervised by Prof. Concepción Cascajosa under UC3M’s entrepreneurial-idea track.

View the project

Education

2022 — 2026

Bachelor’s

Film, Television and Media Studies

Universidad Carlos III de Madrid Madrid, Spain Bilingual programme (English/Spanish)
Concentration in Film
Thesis: 9.5/10
Community of Madrid Academic Excellence Scholarship 2025/2026
2024 — 2025

Study Abroad

Film and Media Studies

UC Santa Barbara Santa Barbara, California, USA Grade: 3.94/4
UCEAP exchange year
Dean’s Honors
2021 — 2022

High School

12th Grade / High School Diploma

World of Inquiry School Rochester, New York, USA Exchange year
CERTIFICATIONS
  • Key Contracts in Audiovisual ProductionRTVE Instituto
  • Location Scouting for Audiovisual ProductionsRTVE Instituto
  • Artificial Intelligence in MediaRTVE Instituto
  • Google Analytics CertificationGoogle Skillshop
  • IELTS Academic, C17.5 overall
  • Nova memberGlobal top-talent network

Let’s make
something worth watching.

jorge@jorgerodal.com